Episode 12 - GASP! You PAY for LEADS?!

Paid Leads vs. Working by Referral in real estate - a lot of folks work primarily one or the other. Is one "BETTER" than the other? Do you pay for leads and feel looked down upon by those that work by referral only? 

Today, Alex and Alison discuss the weird dynamic of working by referral vs paying for leads and why a combo of both may be the answer for most agents.

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